Superman Ultimate Collector’s Edition package concepts. TM & © 2012 Warner Bros. Entertainment Inc.
In gearing up for the first new Superman film in 19 years, Warner Bros. set out to release a multi-disc set of the Christopher Reeve Superman Collection. The task was to make this stand out on a crowded DVD shelf, with no constraints, other than price point. I explored multiple substrates from tin, blow-molded plastic, pulpboard (MDF), and cardboard, while searching for interesting new takes on traditional shapes. Although they loved the concepts, they ultimately decided on a simple paper box.