Corporate identity system for my old design firm, The Sulky Bros. Manufactorium.
This one nearly designed itself because the narrative was so strong. As a couple of designers who have been best friends since middle school, we shared many of the same hopes and dreams over a lifetime. Enamored by the concepts of flight and discovery in a simpler time, we developed our brandmark, Robbinius J. Robb, or Robbi, for short (the name may or may not have something to do with this), to symbolize this childhood friendship forged in a time of less care and responsibility. With our constant banter of What ifs?, the sky was the limit, and we never stopped dreaming.
The mark was designed to symbolize the challenges and efforts of two designers who wanted nothing more than to break the gravity that bound them to this earth to see the world from an uncommon vantage point.
We extrapolated the phrase “a simpler time” to a Victorian, fleur-and-bent-metal visual theme that informed everything from typefaces to decorative elements and layouts. This sort of design style must be handled with care to avoid becoming gaudy, so we maintained strict Swiss design principles of clear hierarchy and ultra-generous whitespace.
The result was a clean, yet personality-driven and rich identity that conveyed the energy and creativity of the Bros., and lent itself well to any design space across screen or print.