iPad app design for Mobifusion and Berlitz.
Although mobile publishing powerhouse Mobifusion has traditionally handled design duties in-house, they contracted my firm on several occasions because of our ability to approach interaction design in new and unexpected ways.
With this app for Berlitz, we decided early on that experience and usability was paramount beyond any creative fluff that may get in the way. We wanted to host the interface with as many familiar and tangible elements as possible, boosting feelings of familiarity and common awareness from the user, while maintaining a high level of class and simplicity.
Utilizing an attractive deep blue and red color scheme, we laid out the content according to basic Swiss design principles with wide margins, strict hierarchy, clean typography, and generous whitespace. The resulting app became extremely readable, and, more importantly, usable.