Corporate site design and brand mark development.
Spotflux transports internet access to areas locked down by censorship and internet blocks. Needing a new site design and brand identity, founders Dean Mekkawy and Chris Naegelin turned to my firm to make this happen.
Initially we played it safe, as they had a corporate audience they needed to satisfy. But after the first round of site design concepts, it quickly became apparent that we needed to push this further and step out into a visual realm that would get noticed.
We explored several ideas surrounding the idea of protected, secure transfer. But throughout the brainstorm sessions, the image of a carrier pigeon kept sneaking into the back of our minds. There was something elegant about the idea of peacefully going behind enemy lines without any ill intent to carry an important message. We elaborated on the carrier pigeon idea, and created several concept boards to guide the visual development. Obviously the identity needed to be more than simply a picture of a bird.
Combining the concept and silhouette of the pigeon with other graphic forms, we created a beautiful stylized representation of a folded, origami carrier pigeon that would be unique enough to represent the Spotflux mission. The pigeon’s world needed to be equally stylized and beautiful so we generated several colorful concepts to reinforce the peaceful, yet important corporate objective of safe internet access.
Dean and Chris gravitated toward the purple sunset city concept that was slightly more grounded in reality while giving our pigeon hero room to fly in a parallax-scrolling site.