Novint contracted my firm to work on packaging for their gaming innovation, the Pistol Grip. The Pistol Grip is aimed at the booming first-person-shooter market and provides real-time game sensory feedback. The identity came first.
We developed an identity system that was designed to feel hefty and solid while keeping a familiar feel for the gamer market. We wanted to convey that this is a permanent fixture that will be around and benefit users for a long time to come. Inspired by the unique rounded triangle connector mechanism on the device itself, we were able to stay with modern curves, type, and forms to keep a permanent and futuristic feel. This allowed for some aging and maturity with more layered presentations. We tried to create an identity that would stand on its own when placed anywhere, and once placed would feel complex and crafted.
With an energetic approval for Pistol Grip’s identity we began work on the packaging. We hoped to capture something that complemented the powerful logo mark but that would also look stunning on a shelf. It needed to stand on its own.
We developed a number of solid ideas to begin the concept’s design process. Some were focused on the textural and layered feel to grab attention while others were more in line with the Falcon packaging, focusing on a tasteful hero shot featured prominently in well-used space.