Package concept for Bandai Mobile Suit Gundam Seed Destiny, Vol. 7 Special Edition. Keyart courtesy of Bandai Entertainment. © 2011 Bandai Entertainment, Inc.
As with the IGPX project, Bandai had the same issues of separating themselves from the visual clutter in the anime space. They also needed to hold quite a few more discs in Mobile Suit than IGPX. The keyart was already designed so we had to stay structural with the attempts at originality. Eventually we had the idea of embedding magnets into the first and last flap of a snake-like case that could fold into itself. The resulting structure was elegant, high-capacity, and original.