PolyPak wanted to increase their share in the security bag market, and sought to win it with a unique concept that would revitalize expectations of security bags. But what would this concept look like and what would it be called?
PolyPak, one of the country’s finest extruder, converter, and printer of polyethylene products, realized an advantage could be had by refreshing a visually tired industry—deposit and security bags. Little imagination had been deposited in this field for some time while untold sums of cash-based business revenues are daily stuffed into these envelopes to be deposited tamper-free.
In their preparatory research, PolyPak recognized that a renewed focus on concept, narrative, and perception would be a valuable stride toward market momentum. It was clear the image of the bags currently on the market did not visually reflect the purpose these specialized bags were created for. They suffered from a complete lack of any perception of strength.
This sparked an idea. These bags, so crucial to cash-based businesses, should clearly state and reinforce their purpose. They should appear resilient, well designed, strong, and secure. They contacted my firm and we got to work to find out what this would look like.
Our first job was to name the new product line. After significant research and ideation, the name emerged—Armorite. The client lead loved it and we moved to step two: the identity.
We knew the identity would spend most of its time on the bags themselves. We also knew the bag had to use two colors or less. So we began with this in mind and explored various concepts of strength and protection using value and scale as contributing elements. Each iteration was seen through the narrative concepts of strength, stamina, and resiliency. The final identity is a simple but strong element that the client was ecstatic about.
The identity development lead to the package design. Exploring various methods of capturing and representing armored protection, we ultimately landed on a secure and robust execution that nods to the protection afforded by the bag it conceals.
The bags are currently in use with more applications of the identity in further marketing efforts forthcoming.